30/06/2010

Manhattan toy company.

Recently I came across a brand of unusual looking baby products that I have become rather fond of. Growing tiresome of neutral baby products being very much that, neutral in colour, neutral in form, and even neutral in concept! I was pleasantly surprised to find baby toys that were non gender specific without being a bit of beige let down. It isn't so surprising then that the brand is then called Manhattan Toy as they have the vibrant feel of modern day upbeat New York design.

These toys originate from 1970's M
anhattan.,the company was founded in 1979 by Francis Goldwyn (grandson of motion picture studio owner Sam Goldwyn).

Gold
wyn wanted to move away from traditional fabrics, ideas and toys, Manhattan toy have opened up new ways of cognitive learning through their spiffy designs, and as they put it Manhattan toy intended to 'blend science and whimsy to produce toys that offer children a rich array of visual and tactile stimulation' .
Goldwyn is no longer a part of the company but it seems their motivation is still the same.

Not only are the toys quite innovative in contrast to others on the market ,the company are also dedicated to good old fashioned craftsmanship. Some of their designs have been tried and tested through the past 40 decades since the company began, with the biggest critics in the business; American families. Some of these toys are moving onto becoming design classics of the baby play world with their dedication to playtime products. And, as the New Yorkers say themselves, 'if it ain't broke, don't fix it'.

On my shopping list is the Classic Skwish rattle, as pictured above. The Bababall and the Wimmer Ferguson mind-shapes.
I am hoping my baby shower will bring down-town New York into my Mancunian nursery!

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